When owner VG Sidhhartha passed away in July 2019, the renowned Cafe Coffee Day, or CCD as it is commonly known, suffered a serious setback and was on the verge of going out of business. The guy who established the greatest chain of coffee shops in the nation and helped popularise the cafe culture committed himself by plunging into the Netravati River.
CCD was more than just a coffee shop; it was a one-stop location for coffee and chats. Whether on dates or just hanging out with pals, CCD was more than just a meeting place for coffee and conversations.
Malavika Hegde, VG Sidhhartha’s wife, assumed control of the failing company and revived it. Malavika, a single mother of two, has been the subject of much public conjecture, yet her foresight and tenacity have prevented CCD from perishing.
Malavika Hegde, the daughter of former chief minister of Karnataka SM Krishna, was born in Bengaluru in 1996. After earning her engineering degree from Bengaluru University, she married Siddhartha and worked at the CDEL company for a while before officially taking over as CEO.
In December 202, she took up the leadership of Coffee Day Enterprises Ltd (CDEL). Her dedication, tenacity, and love for the business made it possible for it to stand on its own again.
Malavika persisted in being adamant about paying off the business’s debt even after the pandemic struck. According to sources August 2021 on CDEL’s declaration, the team at CDEL was striving to get the business back on track after “substantial” debt reductions.
Malavika’s leadership ensures that CCD remains a cult favourite and the one location you can never refuse. It is expanding with more than 1200 locations and online service, all thanks to the woman who made it possible.
